Amalia Ulman: living a fake luxurious lifestyle attracted over 100k followers on Instagram

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Last week, I went to Tate Modern’s Performing for the camera exhibition. It shoecases imageries combining performing art and photography together. Throughout the exhibition, this one particular artist caught my eyes- Amalia Ulman.

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Amalia Ulman is a Spanish artist who planned to take photos of her wearing huate couture, travelling round, has the most designer branded clothing and accessories; living what the public thinks a perfect life is. Nobody knew everything was scripted- it was a piece of performing art project called ” Excellences and Perfections”. Imageries of living a perfect lifestyle attracted mass amount of “fans” showing how powerful Instagram as a tool is. It is definetely the best thought through artwork of the digital era.

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